Thu Apr 09, 2020 at 12:27pm ET By Jerry Brown. The use of AR (Augmented Reality) is going to be one of the biggest Instagram marketing trends in 2020 because of its wide range of applications. If you click on “Shop,” it takes you the brand's embedded store on Instagram and there's a checkout link to the main site if you want to buy. Don't be afraid to tell people everything they need to know about your new product, even some of its pain points, as it makes you appear honest and vulnerable. Try one, two, or even all of them help bring your brand forward. More than ever before, potential customers are using the Instagram app to search for brands and businesses rather than Google. There's also been the introduction of landscape videos and its use for long-content videos. While adding hashtags on Stories is just like you'll do on a regular post, it's a bit difficult getting into a hashtag aggregated story. This trend is not slowing down, and many influencers are jumping on the bandwagon. Consult the color wheel if you want to take great portraits illuminated with neon lights! The function of such shots is similar to body positive images, but it focuses on facial features and embracing the diversity in terms of skin, eyes, nose, lips, and so on. IGTV previews now appear on the regular Instagram feed and this is largely responsible for the over 1000% increase in IGTV views. ... 25 Instagram photo hubs and hashtags to follow to help promote your photography on social media. That was only a couple of years ago, but in 2020 that style looks so dated that you might as well be posting a daguerreotype. If you appreciate this kind of aesthetic, feel free to check out our article on minimal photography. Embed the tweet in a grid post and also publish it in Stories and direct people to the post. New content types or anything that you think is different. In April 2019, Instagram launched shoppable influencer posts. This movement has been quite controversial but it's still going strong on Instagram. We have compiled 20 top photography trends for 2020. Take advantage of new features and beta tools to stay ahead of your competitors. Brands are now cross-promoting their IGTV videos on their feeds so the IGTV videos are more accessible. Here are the 10 Instagram trends that will keep you ahead of the curve: Instagram launched Stories in August 2016, initially as an add-on to keep followers updated with minor daily activities in your business, but it has since evolved into a more interactive platform. 2020 will see more of the same, with a renewed emphasis on authenticity that may see “bad” photos … Many of them aren't brand new trends – they have stuck around for a few years and they are still going strong. First Photo Challenge on Instagram: How the 2020 viral picture trend works. You can use your tweets if you've gone viral as well. Anyone who clicks View Tags will be redirected to your profile so it's a good way to bring Instagram followers to your page. The Explore tab on Instagram curates content and provides posts for you based on your past likes and interests. People have started posting screenshots of funny tweets as posts and Stories on Instagram. This trend is fairly recent but has taken the platform by a storm. Rival IQ analyzed over 29,000 Instagram stories (and 145k+ frames!) Brand awareness, reach, video views, conversions, app installs, lead generation and traffic are the seven objectives currently available for a Story Ad, but more will be added with time. Additionally, around 60% of Stories are watched with sound on. This mean if days of hard work to produce engaging content got you an Explore listing, spam pages were getting this too much faster. No account was spared, as some popular accounts who use these services were stripped of their fake likes and followers. Influencers and businesses have turned away from the pretty and perfect feeds of years past to authentic feeds. We had some crackdowns here and there then came the massive purge of 2018. It used to be quite generic in the past but because interests have become segmented recently, you can now navigate to the Explore tab for content you’re interested in. Instagram is a never-ending stream of ever-changing fads, features and formats. What Is A Digital Ad Trafficker And What Are Its Functions? Instagram is making it easier for followers to buy from their favorite brands by adding a link to their shop at the top of their profile page. Outdoor sceneries will be one of the biggest photography trends of 2020 across all genres. Travel and wildlife photographers will visit the world’s most remote locations in … 8 Big Instagram Trends To Try In 2020. ... (@maria_bernad) on Feb 24, 2020 at 10:15am PST. When people near you search for it, the location tag can help you with that. While you may not be among the top-ranking posts for a hashtag on Instagram, you can rank using location tags. Like most Instagram marketing trends, the teens are behind this one, favoring minimal edits to photos that produce a more organic, authentic look. Today, Instagram is an actively developing platform. What's great about neon lights is that you can find them basically anywhere if you live in an urban area. If you want to publish your film photographs on Instagram, you can easily digitize your photos. Remember when the feed was full of heavily-filtered, square-cropped photos? Best hashtags for use with #2020 are #love #instagram #covid #like #instagood #photography #summer #follow #fashion #art #music #photooftheday #life #happy #coronavirus #a #k #quarantine #nature #new #memes #style #beautiful #s #o #likeforlikes #stayhome #picoftheday #photo … Read on to learn more about the most popular current trends on Instagram! 300 Followers, 32 Following, 12 Posts - See Instagram photos and videos from Food Trends 2020 (@food_trends2020) 18 Summer Trends We're Already Seeing on Instagram. Staying on top of the latest digital marketing trends is the only way you'll ensure you stay on top. The bottom line is that a 2019 Instagram marketing strategy won’t work in 2020. If you admire some of these trends and want to capture similar photographs, following popular accounts and hashtags can be beneficial. It perfectly makes sense that throwback selfies (#tb or #tbt) were extremely common on Instagram in 2020. Instagram Photo Trends In 2020. lightstalking.com. AR features have always blown up social media platforms. If you use Instagram regularly, you have surely noticed certain photography trends, especially in portraiture and landscape photography. To learn the basics of still life photography, check out this great article. Instagram Photo Trends In 2020. Let us know what you think! If you use Instagram regularly, you have surely noticed certain photography trends, especially in … Most of them will involve putting yourself out there in a way. You can save that content in your Story highlights where it will stay permanently. There are other interactive features on Instagram Stories like question stickers, countdown timers, and even external links. Millions of companies and small businesses have a business profile and use Instagram as their primary or secondary revenue generation tool. 01. 10 Remarkable Film Photographers On Instagram, 10 Fashion Photographers To Follow On Instagram In 2020, 10 Photojournalists To Follow On Instagram, 7 Popular Instagram Filters And When To Use Them, 10 Sports Photographers To Follow On Instagram, 11 Reasons Why Every Photographer Needs Flickr Or Instagram. Interest in film photography has been growing over the last five years and it is not a short temporary fad. Expect to see more influencers crying in their posts or on their live broadcasts. According to the studies, more than 80% of Instagram users prefer Stories with music or voiceover. Your email address will not be published. It doesn't feature only plus-sized models but also average bodies with physical imperfections such as stretch marks and cellulite. You couldn't differentiate organic from paid likes, comments and followers. You can develop AR filters for your brand and encourage followers to use them in their posts, and tag you. Instagram Aesthetic Trends #2: Visual Brand Storytelling In 2021, your brand’s Instagram profile is as important (if not more so) as your website. IGTV (Instagram TV) was announced in June 2018 and it has hit many milestones in the one year it's been around. How to Make Money on Instagram and Get More Followers, Social Media Marketing for Small Business: How to Get Started. You can add up to 10 hashtags on a Story and if it's a popular hashtag, you can bet others are using it in their Stories too. Some people encouraged the use of bots to fake engagement because well, they worked at the time. From filters to styles to photo angles that are trending, this part of the visual aesthetic can greatly impact how a project comes together. These can be your own tweets or another user’s tweets, but be sure to include their Twitter handle and tag them if … Announce it on your Stories and get feedback through question stickers from customers who've already signed up. We have a whole list of the best types of interactive Instagram stories, but check out this quick overview below: Just released a new product or updated pricing for your services? During the Facebook F8 conference, a heavy focus was put on VR and AR as the technologies that will revolutionize the social media world. This is a good way to know the ones that work and those that don't. Table of contents: 10 fresh Instagram trends to watch in 2020 IGTV and Instagram Stories – Video is the way forward. The most demanded visual content for next year is essentially intimate and honest takes on classic and popular lifestyle themes. To date, Instagram has an algorithmic feed. AR features have always blown up social media platforms. Users can now follow hashtags on Instagram, along with regular accounts. There are 12 Instagram trends we’ve noticed. Many of them aren't brand new trends – they have stuck around for a few years and they are still going strong. This means people can now get to the checkout page of a product on an influencer’s post without ever leaving Instagram. But what has taken Instagram by storm and will continue to be a trend in 2020 is sharing screenshots of tweets in your Instagram posts and Stories. So, if you wanna stay at … If a user doesn’t want to buy a product immediately, they can save it to their collection tab and when they’re ready to buy, or if they want to compare with a similar product on a different account, they can head to the tab under their profile. I'm sure you already know that film photography is having a big comeback. Instagram's latest battle is that against fake Stories views and you can bet more bots will disappear in 2020. This type of portraiture is getting more and more popular on Instagram and it exists as a counterbalance to apps such as FaceTune and various beauty filters. Here's how you can use Twitter posts on your Instagram: Twitter’s algorithm is a bit different from Instagram’s, so you could get a lot of engagement on a tweet that has nothing to do with your business. For 2020, Pantone selected Classic Blue as its Color of the Year—a hue that, according to Laurie Pressman, Vice President of the Pantone Color Institute, “…anticipates what’s going to happen next.” Shutterstock had similar sentiments with our Color Trends for 2020, outlining Phantom Blue as a top color for creative industries to use. Instagram Stories make it easier for you to leave a link to the product page if you run a verified account or have more than 10,000 followers. Check out the portfolio of fashion photography Terry Richardson who made many cult portraits using this method. During the Facebook F8 conference, a heavy focus was put on VR and AR as the technologies that will revolutionize the social media world. 500 million daily Story watches in 2019 serves as good proof of that. Create your ideal follower persona, look at the kind of businesses they follow and the content they like and replicate that on your account to engage those followers. Jasenka is a photographer with a background in web design. This continued for a while until Instagram got serious about fighting bots. The photo is now saved, but if you would like to organize your saved Instagram photos, tap the Save to Collection that pops up in the app. Let's hope that 2021 will be much more enjoyable for us photographers and everyone else too! Spammers were using shady tactics to game the algorithm and they were getting all the benefits organic content promoters had. Of course, you can also apply film filters but that would count as cheating! But that trend has ended this year. Other people's work can be a great source of inspiration and reignite your creative fire. There are zillions of accounts on Instagram, Facebook, and YouTube dedicated solely to film photography. Quite literally, direct flash portraiture is the style of taking your light source (usually an on-camera flash) and placing it right in front of your model. New trends have replaced the old ones. The result is a very harsh light that many photographers find unpleasant. You can see them marked with a little white shopping bag at the top right corner of the picture. That's why you need to keep up with the trends in this post so you can stay up-to-date with the practices that'll work for today's Instagrammer. Minimalism combines well with black and white photography. There are many ways to optimize your page for awareness, followers, and sales. If your content is inviting enough, people can tap “Keep Watching” to see the full video. Popular influencers like Kim Kardashian West, Kylie Jenner and Gigi Hadid are currently being used to test the feature but there are other features Instagram is adding to make popular business pages more like Instagram stores. Many young people are proud of this no-filter approach, as they want to learn to accept their imperfections and share them with others. Just remember to ask permission from the users and always give them credit. Almost a quarter of a billion people came online for the first … All Instagram Stories disappear automatically after 24 hours, but you don't have to allow your highly engaging Stories disappear forever! But the techniques are constantly evolving so, no, you won't get on the Explore tab today by spamming your post with 30 hashtags. Direct product links are coming up on the Explore tab. In 2020 most users have been uploading images on their accounts that look more real. Let’s see these trends in detail. Screenshots of viral tweets have become one of the biggest design crazes on Instagram in 2019. In case you don't know, body positivity is a social movement created to empower women and men in different shapes and sizes. Get tweets from users in your community that share your brand's message and feature them in your Instagram posts. Taking the time to create the best caption helps followers see … And in 2020, change has been fast and furious, with a global pandemic, social uprising, and competitors, shaking things up. Drone photography is getting more affordable these days and many Instagram influencers want to surprise their followers with a different perspective on ordinary things. Photography trends can be a major influence on how print and digital designs come together. If you think hashtags on Instagram have become irrelevant, you're wrong. Using a drone will allow you to capture everyday life for what it is but with an exciting twist! There are now numerous face filters, branded GIFs, and stickers that add life to your photos and backgrounds. Instead of bright and colorful images, you’re more likely to find a monochrome, neutral aesthetic in many realms of art and design nowadays. Photos of traffic jams, residential areas, and people resting in parks feel almost hypnotizing from a bird’s eye view because it's an unfamiliar perspective for us. The big plan is to make it the next YouTube, so this is one to watch. Instagram trends can make or break your social marketing strategy. It all depends on the message you want to convey. With an 80% increase year-on-year in time spent watching video, it is clear that video is the way forward for brand content creators and influencers. A very popular version of this was Rihanna's diamond filter, introduced in September 2018, which she created to bring attention to her charitable Diamond Ball. A 2014 Instagram marketing strategy won't work in 2019 because a lot has changed in that time, and new trends have replaced old ones. You don't have to follow these trends if you have great ideas on your own, but it's still useful to know what's popular. This is a great opportunity to showcase some humor on your social media. If you want to experiment with this style, it's usually good to combine it with simple plain backgrounds. 5 Tips & Trends to consider when planning your Instagram strategy for 2020: 1. The Explore tab used to be strictly organic content but plans are on the way to include more ads in this section. Real life. These 6 Skincare Trends Will Help You Get the Best Skin of Your Life in 2021. The “no-edit” edit was a big trend in 2019, and it doesn’t seem to be going anywhere in 2020. Instagram has invested heavily in the stand-alone platform giving brands a completely new channel to showcase their creativity. Body positivity advocates the acceptance of all bodies regardless of physical ability, gender, race, or appearance. Hence, if you want your Story ads to perform better in 2020, you’d better turn up the volume of your Instagram once you post a Story. The Instagram trends 2020 surprised me. Minimal landscapes, portraits, and product images with a super clean look are extremely popular on Instagram. Let’s start by reviewing how people are featured in lifestyle settings and portraits. There's a lot of competition, so if you want to win on Instagram, implementation of an effective marketing strategy is key. There is some magic in taking photos you can’t post-process on your phone right away and many young artists (who didn't have any previous experience with film photography) appreciate this kind of magic and are happy to learn photography the old-school way. Here are the Hottest Instagram accounts of 2020 every guy should follow this year.. 1) Kelly Gale. Related articles. There's been increased vigor in the fight against bot-generating engagements. The biggest Instagram stars use captions that are inclusive of all audiences, so stick with words that resonate with all. See all. Using a relevant hashtag that your audience follows can help your posts end up on more potential users feeds. 500 million people (about half the number of monthly visitors to Instagram) watch stories daily so ads on this platform can only get bigger. One problem with running grid feed ads on Instagram is that it's difficult to link to your product page to timeline posts. Needless to say, photographers are far from immune to this global tendency. Using bots used to be a popular, and controversial, strategy back in the day. Neon lights are part of the cyberpunk aesthetic that is popular thanks to various games, animations, and movies. Before, you used to have to combine different hashtags hoping that one or two would convert followers. Here are ten Instagram trends for 2020. Even though minimalism rules the world of still life, there is also the opposite approach which is getting more exposure these days. In a good way. Instagram Stories with Audio . Talks about trends 2020 are now here and there, so we in Combin decided to take the liberty of forecasting the upcoming avenues of Instagram marketing. When you click on the icon the user gets directed to the embedded site to purchase the item. The success of your business using Instagram means a hell lot of things you need to know about in … Required fields are marked *. What seemed like an interesting and original photo composition can quickly become a tired cliche. The use of AR (Augmented Reality) is going to be one of the biggest Instagram marketing trends in 2020 because of its wide range of applications. If you’re looking for Instagram trends to target the right people. Many photographers, designers, and illustrators are enriching their projects with neon colors and futuristic skyscrapers, which can add dystopian vibes to portraits and landscapes. 5 of 36. You can find out more about her on her website, see some of her newest images at 500px or get to know her better here. You might not be able to pay your way to an Explore listing, but here are some techniques you can use to get there organically: For your business to be on the Explore tab, you need enough people checking out your content in that niche. Here's a tip you can use to succeed with IGTV videos: You can post a 1-minute preview of your video to your grid feed to increase your views. Because of the pandemic, we didn't enjoy this year and many of us resorted to recalling more cheerful times by reposting old photos, mostly taken somewhere outdoors. Here comes a huge number of advertisers. Spamming your posts with random hashtags was a trendy thing to do in 2012, and it worked, but not anymore. To start, the platform has innovated tools that enable users to create interactive and fresh content. This article will help you find trends on Instagram, Instagram trends hashtags and top Instagram trends for 2021.. Let us know in the comments if you’ve noticed any other trends. - R.M Barcelona, Tomo 32.063, Folio 52, Hoja B-201.583, Inscripción 1 NIF B-62084959, 10 Exciting Instagram Trends To Keep Track of In 2020. best types of interactive Instagram stories. hbspt.cta._relativeUrls=true;hbspt.cta.load(156214, 'a7abc504-5b56-4ba7-9a48-69f58809face', {}); Social Media and Inbound Marketing Strategist at Cyberclick, Cyberclick Agent S.L. This generation is ‘woke’ and only brands willing to engage in real cultural discussions and controversial topics will be able to stand out. Shots of various celebrities and influencers without makeup and before plastic surgeries are highly sought after. It's not always easy to capture the essence of an Instagram post in words. Tweets and memes have become the most popular type of humorous Instagram content and this trend will grow further in 2020. Chaotic still life and product photography might sound like a bad idea, but if you can arrange many objects and colors in a visually pleasing way, you can create something opulent or playful and comical. Things you see other Instagrammers do more and more. Instagram Trends for 2020: 14 Oct 2019 . If you want to learn the basics of drone photography, check out this useful guide. Now with a business account, you can view Insights for a particular post and get reports for the number of impressions from your hashtags. Posting a poll, like the one above, is a way for your community to engage with your posts. It makes sense because the less-is-more approach is common in architecture and interior design too. 557.8k Followers, 2,544 Following, 511 Posts - See Instagram photos and videos from 2020PHOTOGRAPHY (@2020photography3) Instagram used to be famous for its flawless, marvelous, and awesome curated images. To learn more about film photography, check out this article. Hashtags have always been a way to attract new visitors to your page. With this, Instagram clearly wants to encourage more people to create video content but also keep up with the latest Instagram trends and use their mobile devices in a vertical position – something that we talked about above. A s 2020 approaches, we’re all looking for Instagram’s upcoming trends to plan our marketing strategy for the year. Unedited images of fitness models are very popular within this movement because they help people to form realistic expectations when it comes to appearance. posted between June-October 2019 to bring you insights for your 2020 marketing strategy. As varied as photography trends 2020 are, there is a common denominator in all of them: realness. Photo editing trends move fast on Instagram. Swedish-Australian model of Indian and Australian heritage, Kelly Gale is well recognized for her effort on The Victoria’s Secret Fashion Show 2016 and she became the talk of social media. Click the Plus Sign icon to create your own collection. ... View Gallery 36 Photos View this post on Instagram. Shoppable posts are still restricted to certain influencers for now. No edit trends. As for trends in 2019, those were AR, online shopping, change in the Instagram algorithm, video content, focus on Stories, and UGC. With 50% of people on Instagram following at least one business page, and more than 1 billion monthly active users, it's safe to say Instagram is a massive marketing tool. Like most social media trends, Instagram trends move quickly. It's live communication with the audience in real-time and not a last-year photo in the feed that is in demand among the multimillion-dollar audience. Your email address will not be published. It will be interesting to see what you’ve noticed too. Users are now seeing through all the fake perfection online. 15 Current Instagram Trends & Forecasts for 2020/2021: According to Experts In 2019, Instagram trends are all about authentic content, influencers, visual effects, creativity, videos, Stories, and shopping. As an influencer, being authentic is the best method, because you’ve seen it's a problem in your niche and you want to be the solution. Along with other social media platforms, Instagram has been on the rise these past years. 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