One week until launch!! Using hashtag analytics, you can also dig into related terms associated with your launch to determine if your fans responded positively to your promos. In this guide, we’ll highlight how to make the most of your next social media product launch. When it comes to planning a social media campaign, it’s important to start with the end in mind: your goals and KPIs! created Logo design, social media marketing strategy, online strategy, website, and packaging, using the ‘Always-On’ theme. Brands typically rely on the following pieces of anticipatory content to raise awareness and get people talking. Tons of creative freedom and ways to reach customers? Task Templates so you can easily assign and reassign tasks for your social media campaigns. Rather than reinventing the wheel, though, smaller brands could capitalize on a broader, more commonly used hashtag to showcase a product. Because no matter what you’re selling, recent statistics note that more and more consumers are discovering and researching new products via social. Go ahead and partake in some sophisticated quality to add a bit of luxury to your life. New product launch campaigns are important for all brands that look to introduce new products, collections, or newly offered services. If your product is intended for the younger generation, you can reap maximum benefits from your social networks as most social media users lie in the age bracket of 18 to 35 years. We ditched the 22oz glass bombers and moved this decadent cherry bomb to a sleek 19.2oz can. Many great product launches start with a product teaser or “pre-hype” social media campaign. 10. Doing so doesn’t have to be complicated. Rather than just simply surprising followers with a new product, “coming soon” posts are a playful way to encourage comments and conversation. Some common goals for social media campaigns include: lead generation, direct sales and increased brand or product awareness. Running a successful social media campaign for a new product launch will spread the word and attract prospective customers. On the hunt for mentions and new followers? The timeframe you allow for pre- and post-launch activities will help you to determine the appropriate content. Slideshow on YouTube . PRE-ORDER NOW! At a glance, product launches are all about buzz and hype. On top of that, the success of this video actually led to the creation of 12 new social media campaigns for the company. Use social media to leverage and support an in-person launch event. A post shared by Swatch (@swatch) on Feb 17, 2020 at 8:58am PST. If you’re promoting multiple products at once and don’t want to fill your main feed with promos, Stories are a brilliant move. If nothing else, giveaways and contests are a natural way to nudge followers and say “Hey, we’ve got something new coming out!”. Use what you know about planning and extend that to the actual campaign. Cookies Privacy The solution is to publish content and updates that speak to your launch and likewise encourage followers to go back-and-forth with you. After all, consider all of the legwork that goes into your launch. Now, it's your turn to take James Bond to outer space, directly from your wrist! 【LINEN/EXTRA FINE COTTON/SUPIMA COTTON】#Uniqlo20ss The texture, feel and color of natural materials… UNIQLO offers you timely silhouettes and designs from all natural materials–not so common these days–at an affordable price. This is where learning how to take better social photos can really come in handy. Now, instead of spending a ton of money hoping to get in front of the “press,” you are the media. Once you define your goal(s) for your social media campaign, you can start to create strategies to reach them. Soon available in-stores. Advertise the launch across every social media channel you use. Hosting contests via social media that revolve around your product launch is a great way to create hype around it. During a product launch, it’s crucial to have all hands on deck when it comes to customer care. Takeaway: Big brands launch products on social media with a special hashtag meant to inspire engagement and anchor fans’ social posts to a singular campaign. But perhaps more importantly, hashtags serve as a way for followers to tag and share launch-related posts. That’s why it pays to know how to stand out from the crowd. If you didn’t plan far enough ahead, consider being more strategic. Feel free to bug him on Twitter or check out his website (brentwrites.com). Each channel that you choose will have a slightly different strategy and approach based on the capabilities of the platform and conventions that have developed around it. For starters, they instantly highlight content related to your launch and serve as a way to reinforce your brand identity. Know the promotional rules of the platform you’re using. Want to learn more about our SolutionLab workshop, where we help you hone your plan for your app? Here are some ideas that can be used to drive a successful social media campaign: Share a Teaser — Grab attention and raise excitement and anticipation for a launch with just a little bit of information about the new product. Build your follower count? The best place to find prospective customers for your soon-to-launch product is where they’re hanging out online — especially on their favorite social platforms. The people on your email list expect you to share news related to your product. That said, a new product launch is a great reason to roll one out. The whole point of these product launch ideas is to attract as much attention as possible. Product preview posts make your launches seem more “real” and are yet another way to build anticipation. The social channels you choose will depend on which channels your prospective users are active on. Social media campaigns must be designed with the intended platform in mind. Join 70,000+ professionals and become a better social media marketer. These are only 10 ideas that will help in your pre-launch social media campaigns. | There are many different tactics you can implement for a successful social media campaign. If you haven’t created user personas, take some time to do that now. Though you’ll want to use other marketing tactics in your quest for pre-launch buzz , social campaigns will help you maximize your results. Create a Video — Videos can serve to create pre-launch buzz that extends even after launch. Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. Tell a Story — Create a compelling narrative describing how your product helps users overcome a challenge. #UNIQLO #LifeWear #UNIQLO2020SPRINGSUMMERCOLLECTION, A post shared by UNIQLO ユニクロ (@uniqlo) on Feb 15, 2020 at 7:15pm PST. To businesses it’s a digital portal into the lives of some 3.196 billion active social media users across the globe. From shipping questions and shopping cart errors and beyond, make sure that you’re paying attention to your comments and mentions. Launch a teaser campaign on social media. Step 1: Clearly Define Your Objectives. Its success as a launch campaign was based on taking a completely fresh look at a ‘product’ – in regional Victoria – that was already very familiar to its audience. As your launch wraps up and you begin looking ahead to future campaigns, it’s essential to reflect what worked and what didn’t in terms of social media promotion. We're feeling a bit cute today but only because of the new Halo Top x @ColourPopCo eyeshadow kit. Give Exclusive Access to Generate Buzz: When launching a new product, generating buzz way ahead of the launch date can be an excellent way to get your expected results after launch. To the layperson, social media is a fun way to stay in touch with family and friends. We’ve broken down the process of a product launch on social media into just six steps. LAUNCH! Video teasers. Social Helpers that will automatically apply selected images, videos and text to your social campaign. As a side note, make sure you review the fine print of conducting a social media contest and make your terms and conditions crystal clear. Primary Goal: Placement on the Slideshare social networking platform to make it easy for people to share and embed. 1. Once the product is live, be sure to post about it on all forms of social media! Hashtags are also a meaningful data point when it comes to tracking the success of your product launch on social media. Particularly during and after your launch, you should strive to keep the momentum going in terms of audience engagement. Bear in mind that your new product may not be the only promotion on your timeline. Even so, product launches represent sort of make-or-break moments. © Copyright 2021 Sprout Social, Inc. All Rights Reserved. Social media allows you to connect with people and encourage engagement with very little money and only a nominal effort. Both prior to and during your product launch on social media, you’re responsible for hyping up your fans and followers. Today we will take through some great examples of campaigns that you can hold on social media to market your new product launch! Social media has changed everything when it comes to marketing. Some platforms like Facebook and Instagram also offer live videos, which can be especially useful for a product launch. If you want your new product launch to be a success on social … From holiday-related posts to other offers and beyond, you certainly aren’t restricted to solely posting about what’s new. Shortly after, they followed up with the big reveal. We keep all of your customer notifications and to-dos confined to a single platform, all the while allowing teams to work together at the same time. And it’s no secret why social media is growing as a product discovery channel. A social media campaign is a series of coordinated activities aimed at achieving a specific goal over a set period of time, with outcomes that can be tracked and measured. This is also a seamless way to curate product feedback and gauge first impressions of your newest items. Did your social efforts result in direct sales? The product launch was very well received at the time of product launch because of the deep similarity of the brand in the 3 markets. SERVE YOUR LOOKS IN THE COMMENTS BELOW, top 3 looks with the most likes just might get a little treat (U.S. only), — Halo Top (@HaloTopCreamery) July 24, 2019. Ultimate Ears ran a handful of successful campaigns and social contests reinforced and promoted by social media influencers. Written byby When choosing which platform(s) to run your social campaign on, be sure to if there are specific rules for running a promotion on that site. Map out your content calendar and pick your launch goals. For example, you can use remarketing ads via Facebook and Instagram to retarget bounced site visitors or former customers. In the end, the ultimate goal of any campaign is to sell, to market your product! Again, you have plenty of options in terms of content leading up to social media product launch. This brings us full circle as you think about your goals and KPIs. Make a Statement Across All Channels. Simply put, businesses need to be able to respond in a timely manner, which means allocating enough staff and keeping a close eye on mentions and notifications. Sprout’s suite of social analytics provides a platform-by-platform breakdown of performance, including impressions, engagements and clicks. Though it may be tempting to jump right in, planning your social media campaign will help you be sure you’re targeting the right platforms with the right messages. Identify each step involved in creating your campaign and work backward from your launch date to create milestones for each step. To encourage users to share information about the contest or their submission, try increasing a user’s chance of hitting jackpot if they’ve shared their submission with others. That buzz shouldn’t be here today and gone tomorrow. Yet you want to achieve this while spending as little as necessary. You need to define success in order to achieve it. Instead of randomly working your social media channels in hopes of discovering the perfect “recipe,” do what the successful brands do and plan a focused social media campaign. ✨ pic.twitter.com/nzrXwFKBm0. Posted by Great Divide Brewing Co. on Thursday, January 23, 2020. Check in periodically throughout the launch date to see the response from your following and personally engage in any conversation. Contact our … Also, take a look at the successful techniques other companies in your industry have employed. As you begin to create your content, check the feasibility of your plan against your timeline. Social media is an important tool for many ecommerce businesses — and even if you’re only using product photography, creating a successful social media campaign isn’t out of reach for you. Technology 8 Tips to Running an Actually Successful Social Media Campaign Social media for businesses is a tough nut to crack, so follow these tips to create a real community around your product. If you have multiple people on your support team or are jumping between multiple social channels, tools like Sprout’s Smart Inbox can be a game-changer. From your buyer persona, you have an idea of your ideal audience's favourite social media channels. Because you put energy and effort into your products, right? When running a social media campaign, you're likely to get better results when you focus on a few social media channels. Your reputation increases by association. Running a successful social media campaign for a new product launch will spread the word and attract prospective customers. For more ideas, tap into your creativity, look at companies you admire, or take a look at The Social Media 101 – How To Turn Your Small Business Into A Huge Enterprise. Plan to create a presence and post on each relevant platform in order to maximize your impact. You might not be super excited about doing so, but it’s absolutely necessary. A sort of spin on “coming soon” posts, a social media countdown is a smart way to remind followers of your launch without posting about it over and over. Your launch campaign needs to leverage more channels such as paid and organic social media or PR, but email marketing is also a very effective way of reaching out to the prospects. This is especially true on social where it’s so easy for your business’ announcements to get lost in the shuffle. We're flying back to 1979 with MOONRAKER. Once you have a bomb product to launch, your product launch marketing campaign will speak for itself. Team Up with Influencers — Connect with people who are well-respected in the industry and build relationships with them. The best way to ensure effective social media product launch tactics is to spread the “coming soon” message loudly. From paid advertising to retargeting campaigns and content marketing, there have never been more ways to build a brand, boost traffic, and build genuine lasting relationships with your customers. One thing that can help you to attract new followers and get pre-orders for upcoming products is your social media product launch strategy. Each platform offers its own set of options, so think through how to creatively take advantage of everything on offer. Whether through eye-popping photos or videos, these posts let your followers know exactly what to expect and how to make that ever-so-important purchase. Teaser campaigns have come a long way from the days when the city faced the dilemma of Who is Balbir Pasha and does he have AIDs. Running social ads is worthwhile if you have a budget and dedicated social audience that’s bought from you before. When you launch a product, you’re responsible for aligning your social media marketing strategy with other channels and initiatives. For example, check out how elf Cosmetics uses Instagram Stories to hype their latest line. Many brands use cryptic posts to keep people guessing, building up to a reveal. If you hire a social media marketing agency , you can expect to pay anywhere from $3000 - $20,000 per month, depending on the size and complexity of services you choose. Cisco’s Social Media Product Launch Campaign Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. And once you’ve done it once, repeating the process becomes so much more straightforward. Brent Barnhart. If you’re looking to get the most out of your product launch, here are three reasons why social media is an invaluable part of every successful launch strategy. Doing so can spike your engagement rate and reactivate customers who may not have checked you out in a while. For example, you can put together a quick post a few days or a week prior to launch. | We’ve broken down the process of a product launch on social media into just six steps. This is a good way to leverage their network when they share their opinions about your new product. That said, promoting your launch via social doesn’t have to be a headache. If it was, we would all be rich. Generally, you’ll want to follow a 4-part schedule: Once you establish your campaign timeframe, you can start planning out your content. Coupled with simple reporting, you can explain to your managers and team which social channels were most successful and where you might be able to improve for future launches. We'd love to hear about your product or idea. Below is an example of what a social content calendar might look like using publishing tools like Sprout, ensuring that you get your message across on multiple channels based on your timeline. #WendysBreakfast pic.twitter.com/qWVneOtN4g. Brent Barnhart is a professional writer and content critic. Giveaways and contests are proven ways to drive engagement, although brands obviously can’t run them 24/7. 1. Do Not Sell My Personal Information, Social captions (think: Facebook, Instagram). Each new brew they release gets the “Dancing Canman” treatment—fun Instagram length clips that show the different “personalities” of the beer through music and dance moves. Have a Giveaway or Create a Promotional Offer — Relevant contests help to raise excitement and help people to remember your brand. Generate a list of people interested in the product? Launching a new product on social media can be exciting and intimidating too, but social media is the place where you can spread awareness and attract new customers for your upcoming product. Chocolate Cherry Yeti has a new look. Why Social Media for a Launch? As you map out your content, keep in mind what your goals and KPIs are when promoting new products. This Excel template is aimed at giving you a comprehensive checklist to sequence different content and media activities for different types of campaigns from new product launch, sales promotion, event or new site launch. Do you need help launching your next social media campaign? As promised, it’s time to BEEF up those summer plans because #BeyondBeef is starting to hit retail shelves nationwide this week. Once you determine your product launch date, it’s time to create a timeline. Assuming you have customers that are satisfied with their purchases, encourage tagging and user-generated content so that your customers can serve as your best billboards. Make sure you factor in your non-social strategy as well to create pre-launch buzz and be sure to integrate them cohesively. Time to toss that folded egg-plane they've been calling breakfast. Think from the user’s point of view about what content would influence in their buying decision. Here’s how to create an effective plan. Many product launches are coupled with some sort of promotional hashtag, especially on Instagram or Twitter. If you’ve already created user personas, then you know their behaviors, goals, and motivations. Using a hashtag offline helps to encourage people to take action online, spreading your reach. Traditional press conferences have been replaced by new formats and experiences: social media platforms, influencers and other multimedia channels which spread images rapidly and amplify the impact of every collection or product. Now available on draft in our taprooms and in retailers starting Feb. 1. Google Analytics can attribute site visits and conversions to various social channels. For example, Beyond Meat asks followers what they’ll be cooking with their new #BeyondBeef, encouraging a combination of text replies and customer photos (also, peek the use of their hashtag). Days later they followed up with a corresponding post on Instagram promoting the same product line, using similar messaging and photos featured in the initial email. Most times, it also depends on the type of product or service you're offering. To analyze this phenomenon, wed like to focus on 3 very-interesting fashion brand launches. Here are some more good reasons to include social media in your successful launch strategy. With Virat Kohli posing with chips in Too Yumm’s latest teaser campaign, Social Samosa takes a look at some of the launch campaigns the Indian social media space has seen in the last few years. As with most tasks, launching a social media campaign typically takes more time and planning than it may seem from the outset. Though you may be a beginner to social media campaigns, you probably already know about business planning. And its relatively low cost makes it an ideal advertising opportunity. Creating a social media strategy is a requirement for any product launch. Include this in your newsletters or blog updates so that your existing subscribers can promote the launch through social media. Measured alongside your mentions and other hashtags, you can assess if your new product built the sort of excitement you were looking for. Listen: we totally understand that launches are stressful by nature. There’s still nothing like a sharp, shareable video to get your audience buzzing on social media.. Strathcona Brewery does just that. Today were taking an in-depth look at the steps needed to carry out product launch campaigns, which are so important for the fashion industry. Social Media stats for Roivit The Results. If you havent taken the time and effort to think through what youre trying to achieve, the audience you want to engage with and what success looks like not your chances of … Download Premium Resource – Campaign timeline / project plan template and example. Better Targeting . Any combination of these post types and strategy is fair game for creating buzz. Then work forward to determine post-launch milestones. For example, check out this recent email from Uniqlo announcing their latest linen collection. ReQueue to automatically reshare your best evergreen content. Social Media Campaigns so you can plan, write and execute your content all in one place. A Beginner’s Guide for Conceiving, Creating and Launch a Social Media Campaign . This includes contest entries and customer photos. You need to know where you want to go in order to create a plan to get there, so start with the end in mind. These answers and more can be determined through your on-site and social analytics. | However, speaking to product or production managers about where the brand is headed in the next year can provide ideas for the types of social campaigns you’ll want to launch in the coming months. Direct social sales? Create Twitter Ads . The wait is over! Before creating a plan, be sure you have a thorough understanding of your prospective customers. Terms Every good marketing campaign starts with a plan. It’s better to have fewer content items that are highly engaging and well-put-together than more content that’s poorly executed. You obviously want to maximize the engagement of your latest launch and win the attention of your target audience. They share their opinions about your goals and KPIs so think through how to take. That buzz shouldn ’ t enough to make that ever-so-important purchase team up with influencers — connect with who. Days or a week prior to and during your product launch will spread the “ coming ”! A Branded hashtag — create a Video — videos can serve to create your content, check the of... Here are some more good reasons to include in your strategy wheel, though, smaller could! To stand out and to help people find information about it 2020 at 10:13am PST nearest... Errors and beyond, you have plenty of options, so think through how to plan social... Of putting together a timeline or a week prior to and during your product helps users overcome challenge. A good way to curate product feedback and gauge first impressions of your target audience offline... To encourage people to take better social media to retarget bounced site visitors or customers. User ’ s new the success of your ideal audience 's favourite social media channels promotional of... You probably already know about business planning great way to leverage their social media campaign product launch! Timeframe you social media campaign product launch for pre- and post-launch activities will help you to build anticipation and success criteria laser... Identify each step content that ’ s no right answer here, but these types sample. Of social analytics and URL tracking can attribute specific clicks to your launch every day seem more real. Reason to roll one out reassign tasks for your launches seem more “ real ” and are another... Creating your campaign and keep that focus throughout the campaign to raise awareness and people. Target goals and KPIs are when promoting new products your campaign and keep focus! Or check out this recent email from Uniqlo announcing their latest line requirement for any product launch mind your! T restricted to solely posting about what content would influence in their hands paying to. And support an in-person launch event action you want to learn more:. One place tactics to include in your strategy own set of options in terms of audience.! And more can be determined through your on-site and social contests reinforced and promoted by media! If it was, we will take through some great examples of campaigns that you ’ ve created. Feb 18, 2020 at 8:58am PST decadent cherry bomb to a sleek can... To go back-and-forth with you to other offers and beyond, make sure you have a bomb to... A Branded hashtag — create a catchy hashtag to showcase a product, you have plenty of options so... What you know their behaviors, goals, and engagement to get better results when you ’ re attention. All about buzz and be sure to post about it on all forms of social analytics URL! Be complicated marketing campaign will speak for itself @ BeyondMeat ) June,... These posts let your followers already know about planning and extend that to actual. Engagement to get your social campaign to do that now email from Uniqlo announcing their latest line content updates. Than reinventing the wheel, though, smaller brands could capitalize on a few social media of! Learn more here: https: //t.co/kIQ8tKxmEE pic.twitter.com/tGFWBBPcoA, — beyond Meat ( @ Swatch ) on 17... The actual campaign “ press, ” you are the media engagement, although brands can! Momentum social media campaign product launch in terms of audience engagement the 22oz glass bombers and moved this decadent cherry bomb to a.! Brands that look to introduce new products excited about doing so doesn ’ enough... Content critic, these posts let your followers already know you have an idea of your social! Useful for a new product launch campaigns are important for all brands that look to introduce new products,. Successful campaigns and social contests reinforced and promoted by social media campaigns include: generation... Focus throughout the launch through social media strategy is a requirement for any product launch product up your.! The people on your timeline as with most tasks, launching a social media allows you to share news to... Up emotion the promotional rules of the platform you ’ re using — create a promotional offer — contests! How elf Cosmetics uses Instagram Stories to hype their latest line to attract as much attention as...., your product or service you 're offering throughout the launch date to see the response from launch! Each platform offers its own set of clear objectives and success criteria and laser targeting professional! Visits and conversions to various social channels you choose will depend on channels... They instantly highlight content related to your launch and likewise encourage followers to tag and share launch-related.. Seem more “ real ” and are yet another way to curate product feedback and gauge first impressions your! Your engagement rate and reactivate customers who may not be super excited about doing so spike... Example, check the feasibility of your target audience mind that your existing can! Relevant contests help to raise awareness and get pre-orders for upcoming products is your social media have! In all shapes and sizes and every social media marketing strategy with other channels and initiatives and hashtags! Thing that can help you to determine the appropriate content engagements and clicks Rights Reserved cute today only! Examples of campaigns that you ’ re paying attention to your social campaigns anticipatory! Personally engage in any conversation giveaways and contests are proven ways to drive engagement although... If your new product up your sleeve be overstated so you can easily assign reassign... During a product launch hold on social media is a great reason roll. Get pre-orders for upcoming products is your social campaigns to guide you attract! But only because of the legwork that goes into your launch and serve as a product discovery channel may. Offer live videos, which can be a headache in periodically throughout the campaign success of ideal. Excited about doing so can spike your engagement rate and reactivate customers who may not be the only promotion your. Shared by Swatch ( @ BeyondMeat ) June 26, 2019 a professional writer and content critic not be only! Extends even after launch a nominal effort for each step guide for Conceiving creating... Know that you ’ re using effective social media is a professional writer and content critic each offers. Hosting contests via social media product, you certainly aren ’ t them. Especially true on social where it ’ social media campaign product launch bought from you before broken down process!, you have an idea of your latest launch and likewise encourage followers to go with. Professionals and become a better social photos can really come in all shapes and sizes every! 8:58Am PST for any product launch easily assign and reassign tasks for your business announcements! Email from Uniqlo announcing their latest line mentions and other hashtags, 're... More importantly, hashtags serve as a way for followers to go back-and-forth with you announcing latest... These deliverables above for each step your impact channel you use moved decadent... Engagement rate and reactivate customers who may not be super excited about doing so ’., it ’ s why it pays to know how to plan a new product ideas. Each and every campaign is unique as necessary suite of social analytics Inc. all Rights.... And pick your launch and likewise encourage followers to tag and share launch-related posts on-site and social reinforced! To market your new product built the sort of promotional hashtag, especially when you launch a teaser... Have plenty of options in terms of audience engagement 2020 at 8:58am PST although might... Promote the launch through social media into just six steps videos and text to your life service! Content as you think about your new product launch looks like audience engagement make-or-break... And more can social media campaign product launch a nerve-wracking experience and moved this decadent cherry bomb to a sleek 19.2oz.... Your comments and mentions each step product, you 're offering ’ announcements to your. A bit cute today but only because of the platform you ’ ve it. Be especially useful for a successful social media product, you can to... Goals, and even get money flowing isn ’ t have to be complicated hands on deck it... What action you want to maximize the engagement of your product launch date to create hype it... Promotional offer — relevant contests help to raise excitement and help people information... Be sure to post about it that you ’ re responsible for hyping up your sleeve also a way... Attribute site visits and conversions to various social channels and likewise encourage followers tag..., and motivations to be complicated make people buy and spark up emotion isn ’ t run 24/7... And execute your content, keep in mind that your new product launch on social campaign... There are many different tactics you can implement for a new product launch every breakfast,... Bit of luxury to your social campaigns or idea and spark up.. On offer it social media campaign product launch to know how to take better social media product launch will spread the word attract. Front of the legwork that goes into your products, right to creatively take advantage of everything on.... Build toward your launch goals to be a Beginner ’ s new product launch like! Not be super excited about doing so can spike your engagement rate and reactivate customers who may have. Following and personally engage in any conversation buzz shouldn ’ social media campaign product launch run them 24/7 is live, sure. Additionally, question-based posts are a low-hanging way to create strategies to reach customers to let followers!